Interim Chief Growth Officer
Joanna Catalano is an accomplished leader in growing and scaling businesses, building customer relationships and leading multidisciplinary teams. She acquired a depth of expertise in commercial and digital transformation, new business development, leading teams that built bespoke digital products, and outcome-led application of data and analytics, while working cross-culturally in America, EMEA and APAC.
Joanna commenced her career in economic development partnering with the Ukrainian government on market reform education and micro-lending for female start-ups, as Ukraine transitioned to a capitalist economy. Witnessing disruption at such a significant scale piqued a curiosity both in human and systemic behavior and change that has since guided her professional journey. Over the last 20 years, she’s gathered a holistic view of B2C and B2B businesses, having spent time working brand-side, for technology platforms and software businesses, as well as leading services businesses.
Her passion as a people-leader, and focus on people as an organization's most important asset, has guided repeated success in executive and leadership roles.
At Piano.io, a SaaS business focused on customer journey orchestration and analytics, she’s built a new function to drive a growth strategy rooted in product, industry vertical and partnership expansion.
As CEO of iProspect Asia Pacific, a digital marketing agency of $500+M billings operating across 14 countries with a 1000+ employee base, she re-positioned the brand for a second wave of growth, acquired four new businesses and achieved double-digit revenue and profit growth for three consecutive years. Her comprehensive people strategy improved employee satisfaction significantly.
At Google, she built the inaugural go-to-market function focused on growing product share of revenue and inked large annual deals with blue chip brands like Hilton, P&G, Citibank, Expedia and many others.
At American Express and Starwood Hotels, she worked with executive sponsors on strategic change initiatives to increase revenue and c-sat.